What is SEO and how it can help your site grow
SEO is the most important part of a website. It is the beating heart without which your website has no reason to exist. But what does SEO mean?
Wikipedia defines SEO as :
The process that affects the online visibility of a website or web page in the non-paid results of a web search engine, often referred to as “natural” or “organic”.
SEO, in fact, stands for Search Engine Optimization or search engine optimization.
What are search engines?
The best and most used search engine is definitely Google and you’ve probably wondered how it works. Whenever you search on this engine, robots start. Through the famous mathematical algorithms, these are able to analyze a very large number of data and report results ordered according to the relevance and relevance of the research. In recent years these algorithms have become increasingly complex and sophisticated, changing the way SEO is done. There are even those who believe that “not even Google knows how Google works”.
Difference between SEO, SEM and SEA
As you have read, SEO is about organic results : the positioning in search engines that is achieved naturally thanks to specific research and techniques.
SEA, on the other hand, stands for search engine advertising and relates to paid search engine optimization. It is the strategy that is implemented using Google Ads. Thanks to these paid campaigns, your result will be shown first in Google searches with a plate with the word “Ann.” which highlights the sponsorship of the result.
SEM is the search engine marketing or the discipline of web marketing that includes both SEO and SEA techniques. With this strategy you can bring traffic to the site using both organic and paid techniques.
How SEO can help you grow your site
As you already know, the success of your site depends on the number of accesses, that is, on the people who enter the site and are interested in its contents. To do this it is essential that people manage to find your site on search engines. Without SEO it is not possible to index a website.
That’s why your website must always be accompanied by a good SEO strategy that allows you to be easily found and to achieve a good search engine ranking.
Warning: SEO techniques do not provide for the use of the magic wand.
They require a lot of research, time and the constant participation of those who manage the website and create its contents. So don’t expect to get to the front page immediately and stay there forever. Instead, expect constant work on your site that will allow you to scale your search engine rankings and keep it committed. If you already have a website you may need a restyling that concerns precisely this technical aspect.
Don’t worry, you won’t have to do it all alone! I can support you in this climb to success! If you want to know how I can help you, contact me and I will study the best SEO strategy for you!
